josh.sommers35@gmail.com

2025

Industry

Marketing

Year

Client

C.A.B

Project Overview

The Rocky Horror Picture Show is not only a cult classic, but a show that is put on by C.A.B. (Campus Activities Board) at Grand Valley State University. For the 50th anniversary of this classic I was tasked with helping design the assets for the viewing/show that is put on every year.

Once assigned to this project I was only given one asset to work with: the lips with the hat that has the bloody number 50 across the top of it. When I wrote out the text it was important to me to edit the typeface with the same dark shadows you see on the corners of the lips. Along with this I wanted to obviously pay homage directly to the movie by using red heels with stockings in the background to callback to Dr. Frank N Furter. Finally, the curtains are something I wanted to add in to give off the vibe of opening up a broadway show or a standard theater play as if the curtains are drawing back to showcase the design in full.