Campus Vibrancy was a new brand that was brought to Grand Valley State University through my work at the Promotions Office. Its main goal was going to be designing two different posters that each represented different parts of both campuses (Allendale and Grand Rapids). One of the posters was Weekends in the City with the other being Weekends in the Valley. Each poster was a place where you would be able to find all of the events that would be taking place on the weekends on the downtown campus (in the City) as well as on the Allendale campus (in the Valley).

Its assets included a poster and a LHS (Laker Hub Slide) for each. Originally, going into the design we wanted to have the feel of a Lollapalooza/music festival to it. In order to capture that I made the decision to rebuild certain buildings that can easily be recognized for each poster. Going into the Valley side of things you’ll be able to see three buildings: Mary Pew Library, Kirkhof Center, and the Clock Tower; for the city you’ll be able to see the: Seidman, the Blue Bridge as well as the downtown Clock Tower.