CAB Welcome Week was a project through the Campus Activities Board. It’s an event that takes place during one of the first weeks back at Grand Valley State University as a way to welcome the students back after a long summer. One of the goals the client wanted for the promotional materials for the event was inspired by concert posters with an overall groovy theme. A big challenge was making sure I designed this in a way that could be used for future designs such as the swirls which they have continued to use since this was made.

I was tasked with designing multiple assets for this project that included more than a poster. Along with the poster the design was to be transferred over into an LHS which is slide that is projected on the TVs across campus, and a social media carousel as well.