Breakaway is a rave festival that is put on downtown Grand Rapids every year, which Rewind partners with prior to the event. I was fortunate enough to do all the promotional materials that include a poster, and a social media post, and story for the Silent Disco that was put on the weekend before the actual festival began.

Breakaway has specific branding that they use for different states, and the blue gradient is something that they use annually for Michigan. I wanted to mix one of their logos that they have used in the best for the title treatment. My main goal was for the DJS to be one of the main focal points of the design highlighting them in the order that they go on.

Being able to fit all the information on an 8.5×11 was something that was a struggle to make sure that my text wasn’t getting too small especially when adding the other events section at the bottom which was originally going to be it’s own set of posters beside the silent disco one. I ultimately figured out that there wasn’t that much infortmation for the other events for it to be its own poster, so I added it to the bottom of the poster using the same layout as the DJS.